![]() ![]() Here’s an example of a single-image sponsored content ad as it appears in the desktop feed: When advertising with Sponsored Content, you have the following ad format options: LinkedIn labels these ads as “promoted” to distinguish them from regular content. Sponsored Content, also known as native ads, shows up in your audiences’ LinkedIn feed, regardless of whether they’re scrolling on mobile or their desktop. Here are the types of LinkedIn ads you can choose from when setting up your paid content. ![]() Choosing the right type of ad for your goal is an important first step. Types of LinkedIn adsĪdvertising is one of the best ways to use LinkedIn for business. The free resource includes key audience insights, recommended ad types, and tips for success. Vertical 1:1.91 (628 x 1200 pixels): This ratio is for vertical images and is especially good for delivering a captivating and immersive experience on LinkedIn's mobile platform since it takes up the whole screen.Īd name (optional): You have a maximum of 255 characters to provide a name for your ad.Square 1:1 (1200 x 1200 pixels): Use this ratio for square images, suitable for desktop and mobile devices.Horizontal / Landscape 1.91:1 (1200 x 628 pixels): This ratio is ideal for horizontal images and works well on both desktop and mobile devices.Image ratio: LinkedIn suggests three different image ratios for single image ads: Source: LinkedIn For single image ad specs, LinkedIn recommends the following:įile type: Your images should be in JPG, PNG, or GIF format.įile size: Keep the file size under 5 MB to ensure optimal loading and performance.Bonus: Get the LinkedIn advertising cheat sheet for 2022. This name is optional and is used for internal tracking and organization purposes. ![]() WHeadline: The headline of your single image ad should be kept within 70 characters. This is the primary text that grabs the attention of viewers and entices them to engage with your ad. Introductory text: You have up to 150 characters for the introductory text of your ad. This text appears below the headline and serves as a brief introduction or additional enticing information to encourage users to take action.ĭescription (LinkedIn Audience Network - LAN): The description field is only required if you are using the LinkedIn Audience Network (LAN). It should be limited to 70 characters and is exclusive to LAN placements. Source: LinkedIn For video ad specs, LinkedIn recommends the following: LinkedIn video ads are engaging advertisements that leverage videos to effectively convey messages, promote products or services, and capture the attention of viewers on the platform. Video file type: Ensure your videos are in MP4 format for optimal compatibility. Video file size: Ensure your video file size falls between 75 KB as the minimum and 200 MB as the maximum limit. This range ensures optimal performance and efficient delivery of your video content on the LinkedIn platform. Video duration: Your video duration should be between 3 seconds as the minimum and 30 minutes as the maximum. Image ratio: LinkedIn suggests four different video ratios for video ads: This range allows flexibility in creating videos of various lengths, accommodating both short and long-form content. Vertical 4:5 (1536 x 1920 pixels): This ratio is suitable for vertical videos, ensuring a tall and visually engaging format.Vertical 9:16 (1080 x 1920 pixels): Another option for vertical videos, this ratio provides a slightly narrower format.Landscape 16:9 (1920 x 1080 pixels): Ideal for landscape videos, this ratio offers a wide and cinematic viewing experience. ![]()
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